It seems that there's no shortage of companies queuing up to help developers integrate payments into their mobile apps and today that space just got a little more crowded: Ogone, a long time player in online payments, has launched an in-app payment library for iOS and Android. The new library complements the company's existing mobile web-based payment system meaning that app developers who rely on Ogone to process payments no longer need to redirect users to the browser in order to take a payment -- presuming that they don't fall foul of Apple's tight grip on in-app purchases for digital goods. Ogone’s new in-app library is said to offer a "highly secure and user-friendly" plug-in payment solution for both iOS and Android operating systems making it easy to bring e-commerce functionality -- the payment processing part, at least -- to a mobile app. Specifically, the library uses secure aliases (instead of storing the credit card details on the mobile device) which offer e-merchants the advantage of easy compliance with industry standards in security. The look and feel can also be customised. Ogone, which competes with a host of other payment providers, such as Realex, SagePay and WorldPay -- or ZooZ who offer their own library -- claims more than 35,000 businesses worldwide use its service. The company is headquartered in Belgium, and has operations in India (via its acquisition of EBS in 2011), with a sales presence the Netherlands, France, Germany, Austria, Switzerland, UK, UAE and the US. Those customers include Friends Provident, Tui, Thomas Cook, Halfords, Just Eat, Bose, Opodo, Club Med, DHL International, Viking Direct/Office Depot, Thalys International, Misco and Center Parcs. The company is privately held and is backed by majority stakeholder Summit Partners.