Home Cleaning Startup Homejoy Acquires, Shuts Down Competitor Get Maid

Homejoy just announced its first acquisition — New York-based "Uber for maids" startup Get Maid. Both Get Maid and Homejoy announced their cleaning services towards the end of 2012. They have a slightly different emphasis — Get Maid is more focused on immediate service, promising users that the maids will arrive within two hours of their order, while Homejoy customers usually schedule their cleanings days or weeks ahead of time. Homejoy is also available in more than 30 markets in the United States and Canada (Update: And the United Kingdom), while GetMaid is just available in New York. GetMaid co-founders Steven Gutentag and Demetri Karagas will be joining Homejoy and working out of its recently opened New York office. (Their third co-founder, CTO Justin Fargione, will not be joining.) The financial terms of the deal were not disclosed. Since Homejoy raised $38 million in Series A and B funding last year, the company seems positioned to make more acquisitions like this, but a spokesperson told me there are no plans for such deals, with future acquisitions "evaluated on a case by case basis." Homejoy says Get Maid customers will now have the option to make their bookings from Homejoy. I've asked the company for more details about how the deal will affect the existing Get Maid service and will update if I hear back. Update: Homejoy says it will be shutting down the existing Get Maid service.
Anthony Ha

Anthony Ha is a Writer at Gigabuzz, focused on covering early-stage startups, especially those with a technology focus and great perks.

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