Beats Music Tells Users To Switch To Apple Music

Apple has a new streaming Music app, and it's pushing users of its old one Beats Music to switch. Following Apple Music's unveiling at WWDC today, Beats Music's FAQ has updated to focus on how people can transition their accounts. They'll be able to keep their playlists, library, and account name when they switch to Apple Music, which costs the same $9.99 per month. Once Apple Music launches on June 30th, Beats Music's iOS users will be prompted to move over. When they sign up, their whole account including playlists made and songs saved will carry over. Once they transition, a user's Beats Music account will be cancelled. Unused balances will either be refunded by carriers like AT&T who provided them, or applied to an Apple Music subscription. As for iTunes, it will be upgraded with streaming capabilities at the end of the month. Last September I reported that Apple would shut down the Beats Music app as it transitioned towards a different approach and brand for its streaming service. When asked what will eventually happen to the old Beats Music app, Apple refused to say. It's likely to be retired after a grace period following the release of Apple Music's Android and Windows apps this Fall. The Beats name will live on as the 24/7, human-DJ'd Beats1 radio station inside Apple Music. Apple's always been one for unified brands. There was no sense dividing its marketing efforts by running Apple Music and Beats Music in parallel. Now the question is whether Apple Music can use its deep pockets to trounce Spotify, Google, and the rest of the streaming squad.
Josh Constine

Josh Constine is a Writer at Gigabuzz, focused on covering early-stage startups, especially those with a technology focus and great perks.

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