NatureBox is building a personalized food shopping experience online that caters to the consumers taste and dietary preferences. NatureBox is initially focusing on the $64B snack food category. By creating its own line of products, NatureBox intends to build a multi-channel and multi-category brand in the food industry. NatureBox continues to grow its customer base 50-100% per month off an already large base. NatureBox serves customers in all 50 states. The company has partnered with WhyHunger to help provide nutritious food to the millions of Americans who go hungry. Through WhyHunger, the company works directly with community organizations, emergency food providers and summer meal programs for low-income children. Previously, NatureBox donated over 150,000 meals to Feeding America. NatureBox has over 500,000 fans on Facebook and receives over 450,000 visits per month.