Swrve is an In-App Marketing Platform that allows mobile product teams to optimize their applications and games. Swrve combines class-leading analytics, segmentation, AB testing and in-app messaging in a unified application that allows monetization managers to continually test their applications by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages. The company is headquartered in San Francisco, California and was founded by Hugh Reynolds and Steven Collins.