The Gillmor Gang waxed prophetically in the social garden. Crowley has been the focus of some media attention about a slowdown in checkins, but he seemed more excited about his market position than worried. With good reason, as the Gang explained in a dissection of hyperlocal and personal data harvesting. Rangaswami sees the various outputs of these social tools as providing nuanced clues into the nature of what will get viral at Scoble scale.